Profile Image Aytekin Tank is founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

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What comes to mind when you think of a bootstrapped company?

September 08, 2015

How about stable, consistent, and successful?

JotForm started quietly enough. In 2006 I was working as a developer for a media company in New York when I realized how impossible it was for non-technically skilled people to create their own online forms. Building them the old fashioned way required technical expertise and loads of time. So I decided to fix that with the world's first WYSIWYG form builder.

In a 2011 Entrepreneur article about tips on being a successful bootstrapped company, they said, “it may seem counterintuitive, but slow, steady growth is preferable to fast, explosive growth.” And that’s just what JotForm did. We grew slow, methodically, and steadily in those early years. It took from 2006 to 2013 to get our first one million users. Our second million? Well, that came a little faster.

Quite a lot has changed about JotForm since the early years: we’ve added dozens more talented JotFormers to the staff; we’ve been an instrumental tool for a host of Fortune 500 companies’ operational needs; we’ve been featured in top publications; and we’ve added hundreds of new features and integrations to make sure we’re the easiest form builder possible for our users.

Bootstrapping helped us achieve these heights by enabling JotForm to stay true to itself. It allowed us to focus on the product; not money-minded investors. It meant putting our users first. That’s why we still offer the most comprehensive freemium package of any form builder.

While we’re proud of our growth here at JotForm, we’re not slowing down anytime soon. The approach we took to get us this far is the approach we’re taking into the future: providing the easiest way to make forms on the web. And we’re so grateful to all of our wonderful users for helping make us the best online form builder on the planet.

See? Sometimes the turtle really does beat the rabbit. What comes to mind when YOU hear bootstrapped?


mayankinc (September 09, 2015 at 10:58 AM)

a shoe company? which straps lases

NGHS (September 09, 2015 at 12:46 PM)

We have found JotForm to be super useful and flexible with our projects and campaigns. We have an in-house front-end developer that helps with form creation. He is able to take JotForm's functionality, add creative logic and build some very complex and editable forms for us in a very short amount of time. Thanks for providing such a solid tool for this.

unkauf1 (September 09, 2015 at 08:35 PM)

That old saying about pulling yourself up by your bootstraps.

But...I do love Bootstrap design, and I love Jotform, the options offered here allow us to do so much without a huge investment of time or energy!

RobyF1 (September 10, 2015 at 12:47 PM)

fantastic. a great help for someone like me with hardly any expertise on creating forms! Thanks guys!

KreativTouch (September 10, 2015 at 06:09 PM)

What comes to mind is being in a corner and coming out swinging with all your might, knowledge, and creativity to better yourself and your situation.
Jotform is an incredible product that allow us to look good everyday.

shashanks (September 13, 2015 at 03:04 PM)

Just the right ingredient in everyone's digital kitty!

casinonightorlando (September 16, 2015 at 02:48 PM)

My Website company built my first form complete with a backend that could be altered from my "dumb phone" and sent back as a revised proposal. I wanted to do business completely "out there" (The name cloud wasn't around yet). That's as far as it got. I tried to convince them that it would be a standalone product but they did not have any interest in further development. Years later I called them and said we have an awesome "app" everyone will want this is. Still no interest. Years later I called them and said we have an awesome "app" They went out of business and I found Jotform!

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